In order to position a page, the experts in SEO develop a global strategy that covers the diverse factors that Google considers at the time of deciding where it places to a Web in his list of results.
If you want to improve the positioning of your webpage in the finders, there are some things that you can do without getting to need to change not one line of her. Although it seems impossible, you can take advantage of his potentialities, through SEO Off Page.
In order to reach an optimized level of the SEO of a page it is necessary to realise 2 types of action, in principle SEO On Page destined to internal it of the website, and the SEO Off Page who includes all the external elements.
What is SEO Off Page?
SEO Off Page includes all the actions that become for improving search engine optimization, which they take place outside the webpage. He does not require that you modify nothing of the content of your page, but rather to occur to the task of increasing to the number of incoming connections and the mentions that are realised to your brand.
SEO Off Page is very bound with the Linkbuilding, that is a positioning technique that can be translated as the creation of connections that aim from Webs of third parties towards the Web which you want to position.
Google has in consideration the number of incoming connections that the page has, because it is seen him as an authority signal, that is to say, when a page has many incoming connections is interpreted because its content is of quality and therefore, is a referring one in its subject.
For that reason he is so positive to receive connections, although it is not so easy, since it does not describe anyone, influences the quality of the websites from where it comes. It means that it is evaluated if the reference made to a page dedicated to marketing contents, comes from sites related to the same subject and not for example of a kitchen prescription Web.
But SEO Off Page goes further on, because also a mention to your brand through mass media will be valued as positive, even even but he includes a connection. The same happens to the reviews or reviews that leaves to the consumers in relation to your products or services in specialized portals or cards of Google My Business.
It is common that concerning terminology confusion as far as SEO Off Page with respect to SEO On Page exists, nevertheless, keep great differences as far as his intention. For that reason, next, we will clear your doubts in this matter.
The marked difference more than we can find is that the SEO on Page talks about to everything what we are in capacity to control to internal it of our Web, whereas SEO Off Page must as function optimize all those external factors to the website.
New Law of Protection of data
Of what page consists SEO Off?
SEO Off page consists of settling down a series strategies to secure an organic positioning, for it is necessary to surpass those factors including in the algorithm of Google. They will influence in the results of positioning, data as the number of visitors, as well as the quality and amount of the links.
One is search the mechanisms to develop an organic positioning where the best strategy turns out to generate quality contents, with constant updates that wake up the interest of the readers, thus to attract traffic and to wake up the interest so that other Webs connect our publications.
Why is important SEO Off page?
We must have present that, in addition to favoring the positioning Web, SEO Off Page is important because he helps us to gain prestige in the sector of contents in which we evolved. When turning us into a referring one of the subject, we will construct a good image, that it will serve as important impulse in the task of adding visitors, clients or any proposed objective.
The consolidation of an effective strategy of SEO Off page is in principle a confirmation of which the work realised within the page, that is to say, through SEO On Page, has been correct, opening the possibility of improving the level of positioning through development of contents of massive interest.
Assure to maintain good relations to you with the rest of the developers Webs, to facilitate the obtaining of connections, but without falling in fraudulent practices that Google can detect easily and end up penalizing, ruining all efforts.
SEO On Page [INFO + STRATEGIES]
Strategies of SEO Off page
Search a better positioning through external liaisons is one of one of the strategies of SEO Off page more important to consider, since we can say that based on the reputation of the origin of each link you will be able to add points to obtain a better level of positioning in the list of results.
A older Web positions better than a new one, then it is more valuable to obtain a single connection of a website recognized by his prestige and quality of contents, that to receive one hundred links of new pages without any trajectory. In fact, if you try to deceive Google using some ruse to create multiple nonorganic connections from a website without content, you will be penalized.
In order to obtain better results in your strategy of In off Page, it is worth the pain to concentrate in the creation of a content of good quality, with images, videos and all class of resources that really contribute to the user, since this will lead to that natural connections are generated.
Also the use of content aggregators is recommended. Several platforms of the good prestige exist that serve to contribute to major visibility to our articles thus to be adding connections.
The social networks are another effective tool to obtain links, through the viralizaci³n you will be able to obtain good results for a better positioning. But they ten care, because the strategy of SEO Off page must be clean, for them you can create and develop communities through Twitter, Facebook or other platforms Web.
Marketing of Contents