What is SEO or positioning Web?
The SEO is the acronym of Optimization Search Engine, that specifically talks about to the techniques of optimization of the search engine optimization of a company or any other platform online.
The SEO was born in 1996 when the boom of the webpages began. In that year diverse finders as the one of Google were created, Yahoo, AltaVista, among others. With them the owners of the platforms online discovered that they could make more money increasing the traffic of users towards these sites. That went what gave rise to the SEO.
We can define the SEO as a series of mechanisms of digital marketing destined to impel the positioning in Google of a webpage by means of the increase of visits of the users. It is centered specifically in the results of the organic searches of Google.
In order to do a little more understandable east concept, is necessary to know that the SEO is the method by which the webpages improve their visibility, obtaining that the finders as Google defines them as the first options to choose when the user introduces the key words about a certain subject that he wishes to investigate.
Index of contents
- 1 Why it serves the SEO?
- 2,2 SEM
- 3,2 SEO In off - page
- 4.2.4 external Enlaces
5.0.5 Increase of the traffic of users of the page
5.0.6 Desarrolla an important fidelity on the part of the users
Why it serves the SEO?
The SEO is a strategy that serves so that a webpage reaches the positioning wished in Internet and that the users can accede quickly to her when they realise a process search in finders.
That is to say, through SEO we can improve the values in which a web search engine is based to position a Web. Two of these main S-values:
One talks about to the relation that exists between a webpage determined before a search of specific information on the part of the user. One is not only based on the fact that the platform often has the term or keyword but in other criteria on-site, since nowadays the quality of the contents is indispensable.
It is not another thing but the fame that the Web has, that depends directly on the quality of the information that it includes. If a content joint party often is meant that it is of quality and has been useful for many people. As it is based specifically on the experience of the user is the most important criterion in the SEO.
Types of SEO
The natural positioning talks about to the position that has a page in the listing of results that offers a finder when the user has realised a search, writing of unconscious form the key words.
The organic term drift about the fact that one is the place that naturally has the webpage in the finders. In it the algorithms of Google only take part, since this finder does not obtain any type of economic remuneration to position a webpage. These algorithms cannot be altered nor be modified by the user.
SEM is the acronym of Search Engine Marketing. One is the use of some tools and strategies of Marketing online that are applied with the aim of obtaining a greater visibility and optimizing the access to a website by means of the finders available in Internet.
In some cases, as it happens with Google, the finders offer those tools destined to facilitate the promotion of the pages in the web search engines, by means of a series of announcements that help to increase the traffic of users. These tools are based on the analysis search of keywords, management of you bid up and elaboration of announcements.
Importance of the SEO
In fact the reasons are many for which the positioning of a webpage is important. First of them it is the fact that it provides major utility to the webpage in the web search engines and for the users. This means that it helps these motors to identify the subject which it deals with the page and if he is useful for the navigators of the Web.
The SEO is a very effective technique to help the users to find your website, giving answer to which looks for specifically, thus satisfying its needs search in Internet. It is very useful as much for pages of content as for platforms dedicated to the electronic commerce.
If you want that a user arrives quickly at your website you must use the strategy SEO. This is due that the finders represent the best way to manage to increase the traffic of users in the platform. Even though he is not something simple yes is important so that you obtain the positioning of your Web wished in Internet.
We can clearly define three important reasons for which it is important to start up a strategy SEO: To increase the traffic of users to a Web, to increase the visibility of the website, as well as the return of the investment and the rate of conversion.
One is the part of the SEO that takes care specifically of the relevance; that is to say, it guarantees that the webpage is optimized of way like the web search engine understands its content. Some of the aspects that it has in consideration are the time of load, the optimization of the code and keywords, as well as the format of the URL.
SEO In off - page
One talks about to the part of the SEO that is in charge to analyze the external factors of a website, such as the amount and quality of connections that it has, the mentions or appointments in social means, the yield in results search, the presence in the social networks, among others own factors of the CTR.
ï¸T©cnicas of the SEO
The techniques of the SEO as far as the web search engine are two: Black Hat SEO and White Hat SEO. We will explain them to you next:
Black Hat SEO
It is a form to deceive the users who accede to the finders to find certain information. It generates some short term benefits but it requires to maintain a continuity and in fact it does not make any contribution of value.
Even though these techniques are not ethical yes are legal, reason why some experts in SEO do not doubt in continuing applying them. Nevertheless, some important actions online have been penalized by Google.
It is a process that consists of plagiarizing texts and fixing them so that Google detects them as original. Very it is used since it reduces to the time and the costs of the production of contents for the websites.
They are all opposed to the Black hat SEO. SEO is the set of techniques by means of which a webpage in the finders is positioned, fulfilling all the correct norms and ethical actions, according to you rule established by Google.
In fact he is the recommended type of SEO more, in view of than with possible penalties are avoided. One of its main functions is to contribute value to the content, that is translated in more validity on the part of the users.
As it happens with the key words, the external liaisons must be introduced with naturalness within the Web, with related pages and that have quality content.
Nowadays one of the elements most important to obtain a good positioning is the quality of the content. It tries to provide to your users excellent information and that it contributes something important and of its interest.
Benefits of the SEO of a webpage done correctly
Good position in the lists of the finders
It provides confidence and security to the users
Greater presence within the social networks
Increase of the visibility in the finders of Internet
Increase of the traffic of users of the page
As the connection of the page appears in the first lists of the finders usually increases the amount of users who accede to her.