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What is the Marketing of contents?
The marketing of contents is a strategy to catch and to attract potentials clients in a certain niche. The use of this strategy is not nothing new, for already more than 12 years has come using.
This strategy of marketing is very popular between different companies that want to generate income. With a good strategy in the marketing of contents you can have a good positioning in the finders, that is beneficial to catch clients and to sell. Even if it is not had an own company that realises sales can be created a blog and be sold from different sites.
- Index of contents
- 1 What is the objective of the marketing of contents?
- 2 contained sufficient Producir of quality
- 3 Elaborar a budget
- 4.0.3 Improvement your positioning in the different finders
- 5.0.6 Diffusion of your contents
- 6.0.3 Tone and approach of your contents
7.0.3 always Update to you What isor bjetivo
of the marketing of contents?
The main objective of the marketing of contents is to attract clients by means of strategies of marketing, strategies of SEO and much more. This way you can generate more sales and therefore majors income for your company.
So that the marketing of contents attracts clients and generates sales are due to meet certain conditions at the time of elaborating content.
To produce sufficient content of quality
In order to start up a marketing strategy contained you must maintain updated your webpage. This is of great importance since if content in short periods is not introduced the client can stop considering your page as an interesting source of intelligence and stopping visiting it. Nevertheless, it is important that when generating contents information centered in a niche is offered in particular. Thanks to it your clients will know that they will find in your page.
Another one of the points important to realise the good marketing of contents is the quality the content. If the information that you offer is not correct your clients can distrust of the information who you offer in the website and stop going in search of information. You must take care of much this part so that your page can stay enters one of the most visited by the clients.
Having a niche in specific you can vary the subjects on which you speak in the page. You cannot speak of the same in everything what you publish. You will need to analyze and to observe the competition and to approach the subjects that escape to him to them.
To elaborate a budget
You will need to invest in the design Web and the creation of contents so that your page can attract clients. You must bring about sufficient confidence so that the people feel that your Web is of quality and realise the purchase of your products. If he does not have confidence will not pay absolutely anything, and to generate confidence you need to make see your page as professional. This is obtained investing estimated. Although it is not necessary to invest great amounts to offer good content, if that you will have to make some small investments.
Reasons to make marketing of contents
It improves the image of your brand
Better relations with your users
It improves your positioning in the different finders
You must know very clearly your strategy SEO so that you can obtain a good positioning in the web search engines. One of the main targets in the marketing of contents is to enter top 10 of the pages that are offered as results when a search is realised.
In order to appear in the same top it is necessary that you have a good organic positioning that you will obtain so much with the design Web that you have as with your strategies of marketing of contents.
As creating an effective strategy of marketing of contents?
It knows your situation to begin with
- In order to know as you are positioned with your website first that you must do is to pose a few questions to you. With the answers that you obtain you could make a much more exact summary of how it is your Web in relation to the marketing of contents. Some of the questions that you can consider are:
- Who I am and what I do? You must be able to respond on what it is your niche and the products that you are selling. Also you must know clearly the touch or meeting points points that you have with your clients.
- What makes your competition? You always must analyze your competition to see his weakness and to take advantage of them. If you detect that the pages of your competition do not have sufficient information in his webpage on a subject in particular your you can approach it. This way your clients will see that the information that you offer to them is much more complete.
To analyze and to measure the impact of the strategy of contents
This is a good form to analyze the reach that is having the contents that you are incorporating in your strategies of marketing. Of this form you can verify how each user works who is acceding to your Web and how the process of purchase or subscription takes place. For it you must measure the route that the users do of your Web and where they spend more time or what sections wake up more interest.
It establishes your objective
There is a great amount of objectives that you can consider to reach with your strategies of marketing online. You must concentrate in one of them following which you look for mainly.
It selects the contents well that you offer
It incorporates diversity of formats
Diffusion of your contents
To raise the content the Web that is not sufficient to arrive at an ample public. In the marketing of contents you must use any means that are to your reach to spread the information. The most habitual means to arrive at your users are by means of the social networks. The social networks usually receive many visits and if in addition you offer up-to-date content to them and of interest they will be able to generate you more visits to your Web.
You can derive to the users from your social networks to your page if the information is the correct one. It is important that you have your social networks also focused in the same niche.
Characteristic What must fulfill the contents of your Web?
Analysis of key words
When you have well identified your key words you will be able to make a planning of publications. In this schedule you will have to select the thematic ones of your publications, the frequency with which you will make publications of contents in your Web or lies down online and the approach of your publications.
Tone and approach of your contents
The different contents that you have designed to publish in your Web you must orient them to your objectives. If what you want it is to increase the sales it is possible that you decide to give to the content a more commercial tone and of sale. If what you look for it is to offer content to obtain a greater number of subscribers is possible that you must offer a content more technician and oriented to offer complete information on the subjects that you approach. Therefore, to decide the tone that you will use and the approach that you will give your contents is very important for your strategies of marketing.
Importance of a strategy of marketing of contents for a store online.
In the case of e-commerce or the paper lies down online that has the marketing of contents is very important. This is thus because the main activity of a store online is to sell products or services through Internet.
In addition, it is necessary to consider that is a great amount of supply of stores online that also offer their products by this means. These businesses online have been time developing contained to attract the users.
For this reason, to develop a specific strategy of marketing of contents for a store online is fundamental. In this surroundings you must try to offer interesting information related to your product, whereas clause that the only meeting points between your company and the consumers will be your social webpage and your networks.
In order to have a store online and to develop a gross activity online motivation is needed. This implies that you must center your efforts in the sale of products or services that really you know and you know how you must offer it.
To be persevering
It is important to insist with the strategy of marketing of contents. If something is necessary to consider with the marketing of contents is that the results of the actions that you start up not will be seen of fast form or in the short term.
Always update to you
In a business online it is fundamental to stay to the day of the last tendencies and, mainly, to the day of the main new features that take place as a result of the technological development.
As far as our strategy of marketing of contents it is important to know clearly that the information on the internet circulates of very fast form and this does that the niches in which we also move evolve, is possible that you must update to you as far as tendencies and the form constantly to focus your strategy of marketing of contents.