Strategies of Email Marketing
The email strategies marketing are all those actions that are undertaken to promote, to sell or to position a company, marks, service or product through shipment of e-mails to the possible consumers.
Sometimes emails are taken lightly marketing, sending post office overloaded and without objective. This type of action the only thing that brings is to damage the image of the brand. One is due to be careful.
Index of contents
Types of email strategies marketing
The identification of the type of strategy will define the content of the email marketing. Next, we presented four popular and effective strategies of email marketing.
Email of voluntary Subscription
This type of strategies is effective, obtains the email address, thanks to the fact that the user introduced his data for the shipment of information of the company, marks, product or service, reason why the user is gained to receive promotional information. The shipment of a welcome mail is important that emphasizes the advantages of the subscription and, if it is possible, to send an exclusive promotion for the subscribers.
It is important to send the information that the user needs, is a potential client and the company must take care of it.
Email of Promotion
The objective of this e-mail is commercial, must indicate a promotion. The approach of a product is due to consider or specific service to be publicized, the aim is to sell of direct form.
This type of email strategy marketing causes rejection between the users who are not interested in the product. He remembers not to bomb too much to the user with this type of post office.
Email of the Brand
This type of strategy consists of offering valuable information for the usuary one on the sector in which the brand develops. One is not to sell of direct form a specific product, the objective is to give to know and to create an image of the product or service.
Emails of the brand in the long term looks for loyalty of their clients and pick up of new users. One is to work gradually in the construction of a positive image of the company.
This type of e-mails is most popular at this moment, he is not invasive and lie down to being useful according to the interest of the receiving user. Another one of the advantages is that they do not cause rejection, but curiosity. They are effective.
Email of Contents
It is used mainly for mass media. One is to create a mail with brief content that drives the user to deepen through click in a a new connection. This type of post office has great reach between the users, since they offer information and is presented in capsules. They do not cause rejection between the users.
Current trends of email strategies marketing
The current trends in terms of email strategies marketing consist of little by little gaining the client. One is to sell the brand before the product. The user must feel pleased and identified with the information that offers, reason why is important to consider the suitable segmentation of the hearing.
One is to monopolize to the attention of the user the greater possible time, but this does not mean that every two minutes are due to send e-mails to the receiver, but in a considered time to provide the information that the client needs.
It is not easy to do of this type of effective strategies, we recommended the hiring to you of experts in the area. They will ensure the design and completion to you of the email strategy marketing.
Advice to obtain successful strategies of email marketing
- It is important to define the objective of the email strategy marketing. He remembers that the post office must offer important information for the reader, tries to emphasize and to dose the content.
- The design of the email must adapt perfectly to the movable devices. The majority of the e-mail users reviews it is their mobiles, reason why it is due to guarantee that the mail is seen perfectly.
- If you do not own knowledge in this area, it looks for consultant's office in design Web. There are experts in area who ensure the success to you of the strategy.
- It introduces connections within the email of the effective promotions, as well as bellboys who take to the user to the social networks directly.
- It is fundamental to take care of the writing of the email. The writing must be light, jovial and avoids the words that they classify as Spam the mail (it works from house, supply, promotions). The email must be expressed of positive form.
- All the post office must be identified with the brand, is important that the name of the product, company is indicated clearly or service.
- The subject of the email will be the first signal that will hook the user, the subject is what will motivate to open the mail.
- The impact of the strategy of marketing email is not due to lose of view, are diverse tools that allow to measure the impact. Question to make the necessary adjustments.